Guide Media Kit
IntroductionThe NBWA Go-to-Guide for Beer Distributors has proven to be a valuable resource for association members and other industry professionals who use the Internet to locate products and services for the entire beer distribution industry. This information resource uses powerful search technology that continually indexes the content of participating supplier websites. Users have the option of performing keyword-driven searches that mirror traditional search engines, or a category-specific search. Both methods produce the most relevant results on the Web.
The NBWA Go-to-Guide for Beer Distributors also incorporates a desktop search mechanism, allowing visitors to download a free application that makes the directory accessible from their computer desktop. In addition, the directory has implemented Request For Information (RFI) functionality, allowing visitors to contact suppliers with the click of a button. Both features are becoming increasingly popular among users of the NBWA Go-to-Guide for Beer Distributors and are a valuable business opportunity for suppliers to advertise in the directory.
Members of the National Beer Wholesalers Association (NBWA) have access to the NBWA Go-to-Guide for Beer Distributors on a daily basis. But the directory isn't limited to association members. Other beer distributors are using the directory as well. These industry professionals spend billions of a year on products and services your company offers.
And when these professionals are ready to buy, they turn to the NBWA Go-to-Guide for Beer Distributors to cut through the clutter of traditional search engine results.
The NBWA Go-to-Guide for Beer Distributors has been created specifically for serious buyers of your product or service. Purchasing a listing in the directory ensures that your company's brand and message are delivered directly to those that matter most to your business. NBWA is recognized as a leader in the industry. And beer distributors turn to the association as an informational source in the industry.
Your completed listing in the NBWA Go-to-Guide for Beer Distributors will feature your company logo and description, contact information and company website and e-mail link. The listing will be grouped into categories of your choice to enable efficient searching.
A link to the NBWA Go-to-Guide for Beer Distributors is prominently displayed on the NBWA website (http://www.nbwa.org).
NBWA Web Site Traffic
Unique visitors - 6,000 per month
The following rates reflect an annual pricing structure. Your company's listing appears in the NBWA Go-to-Guide for Beer Distributors year-round.
| $5000 | Banner Program | The Banner Program includes Banner and Skyscraper Advertisements. Banners are located at the top and bottom of each page of the guide. Skyscrapers are located on the left and right sides of the guide. These large ad formats provide prime real estate to sell your products and services to industry decision-makers. A limited number of Banners are available on the guide. |
| $395 | Completed Web-Enabled Listing | A completed web-enabled listing includes your full-color company logo, a corporate description, links to your website and e-mail address, and placement in up to 10 predefined headings. Get the visibility in the marketplace that you need! |
| $150 | Priority Placement | This additional fee allows your company to have your completed listing appear on the first page within a single heading of your choosing. |
| $1500 | 1st Place Premium Placement | This additional fee allows your completed listing to appear as the top position within a single heading of your choosing. |
| $1350 | 2nd Place Premium Placement | This additional fee allows your completed listing to appear as the second position within a single heading of your choosing. |
| $1150 | 3rd Place Premium Placement | This additional fee allows your completed listing to appear as the third position within a single heading of your choosing. |
| $350 | Video-enhanced Listing | Add video to your Enhanced Listing – bring your products and services to life with video or post commercials! Want to add more than one video – just $250 for additional videos posted to your listing. |
| $200 | Keyword Search Package | Ensures that your company will appear prominently when a specific keyword term is used during a search. Each package includes up to five keywords. |
| $1500 | Product Showcase Ad | This additional fee allows you to spotlight your product with an ad in the Product Showcase. The ad will have front page rotation. The ad may be changed throughout the year to highlight special offers. A link to your Product Showcase items is placed in your enhanced listing. |
| $3250 | Featured Companies | The Featured Companies space provides front-page exposure at the top of the guide homepage and results page. The ad includes a full-color company logo or button-sized graphic, 255-character description, and a link to your website. A limited number of Featured Companies spots are available on the guide. |
Logo guidelines: Your company's logo will appear as part of the completed listing. Logos will be published at 338 pixels x 168 pixels. For best quality, logos should be submitted as JPEGs in RGB format. File size should not exceed 15k.
Video guidelines: Your video(s) will launch from a video icon placed on your Enhanced Listing. Videos should be less than 10 minutes and can be submitted in the following formats: .avi (Audio Video Interleave), .mov (Apple QuickTime Movie). mp4 (MPEG-4 Video File) .mpg (MPEG Video File), .qt (Apple QuickTime Movie), .rm (Real Media File), .swf (Macromedia Flash Movie), .wmv (Windows Media Video File). Video dimensions should be 400 pixels by 300 pixels.
Product Showcase guidelines: Product Showcase images will be published at 350 pixels x 200 pixels. For best quality, images should be submitted as JPEGs in RGB format. File size should not exceed 15k.
Banner ads: Whether you use our no-cost creative services department or create your own banner ad, a consultation phone call will be conducted. The preferred format for all banner ad submissions is JPEG or GIF with a file size not exceeding 40k.
Banner ads must be 728 pixels x 90 pixels.
Skyscraper ad specifications are 120 x 600 pixels and must not exceed 40k in file size.
For more information about graphic specifications, please contact your sales representative.
Founded in 1938, the National Beer Wholesalers Association (NBWA) is a trade association that represents the interests of more than 3,300 licensed, independent beer distributors - with operations located in every state and congressional district across the United States - before government and the public. NBWA works to strengthen the state-based system of alcohol regulation that facilitates a balanced and orderly marketplace, drives state and local control, collects tax revenue, promotes temperance and effectively discourages overly-aggressive marketing and sales practices.
The purpose of the National Beer Wholesalers Association is to provide leadership which enhances the independent beer distribution industry; to advocate before government and the public; to encourage the responsible consumption of alcohol; and to provide programs and services that will benefit its members.
For additional information, call (972) 402-7000, or e-mail us at nbwa@multiview.com.
